Here’s good news for Creators! YouTube adds 2 new comparative tools in its Analytics. These can help you better assess what’s working on your channel. Recently, YouTube explains the impact of Shorts and TrueView ads. The new comparative tools make it easier to compare a video with other videos on your channel and the YouTube … Read more
The combination of visual images and product information links have been a powerful digital marketing tool today. These are called product tags. Facebook enabled the use of product tags on 11 May 2020. This is to support small businesses amid the COVID-19 pandemic. Similar shopping tags were also added on Instagram. Even Pinterest launched tools … Read more
The other YouTube channels who make it on the top earner list are: MrBeast by Jimmy Donaldson = $24 million Dude Perfect by Coby and Cory Cotton, Garret Hilbert, Cody Jones, and Tyler Toney = $23 million Rhett and Link by Rhett McLaughlin and Link Neal = $20 million Markiplier by Mark Fischbach = $19.5 … Read more
Announcing YouTube Top Ads Leaderboard for 2020. It’s a list of the platforms most liked, shared, and viewed video ads. First off, YouTube celebrated its annual fanfest last 02 November 2020. It’s a virtual event participated by the biggest YouTube sensations both on-screen and on the live stage. The main part of the event is … Read more
Effective 16 July 2020, Google introduces Shoploop, a new video and review platform. It showcases short-form videos below 90 seconds. Users can also try participating merchant products. Shoploop was founded by Lax Poojary in 2019. Its main goal is to find, test, and buy products in a single platform. He got the idea while riding … Read more
Snapchat is a potential messaging app for digital marketing. Its daily average users are around 239 million. Snap Inc., together with the National Research Group, conducted a survey from 1000 responses from US snap chatters ages 13 to 35. The 20/20 Vision for Mobile Videos shows how mobile videos fit in a user’s life. Among … Read more
Major changes in YouTube give Creators a better view of how videos are performing on the platform. It answered some algorithms and video distributions FAQs. It also added Google’s RPM metrics to help assess content performance. Now, YouTube adds stories insights on its creator dashboard. The major updates on the platform include: A new video … Read more
Last 14 July 2020, Facebook added an official music video library for music publishers. The platform is dedicated to building its video services. Facebook Watch now plays exclusive music videos from popular music producers as of 31 July 2020. It aims to build a dedicated service for exclusive music labels. Many music publishers can now … Read more
Around 92% of brands consider video ads as an important marketing strategy. They typically result in positive ROI. As such, Twitter allies with Magna Global and IPG Lab to show mixed-video ads’ impact on Twitter. The results are as follows: Single-style videos increase brand awareness by 46% Dual-style videos increase brand awareness by 52%. Mixed … Read more