Last 14 July 2020, Facebook added an official music video library for music publishers. The platform is dedicated to building its video services. Facebook Watch now plays exclusive music videos from popular music producers as of 31 July 2020. It aims to build a dedicated service for exclusive music labels. Many music publishers can now get a bigger share of ad revenue on Facebook. They can partner with advertisers to release official music video clips. Included in the initial line-up are:
Official Music Videos are initially launched in the United States. In the long run, they will play on Facebook Watch globally.
Implications for Marketers:
Official Music Videos are a new social experience on Facebook Watch. Being on top of YoutUbe’s most viewed content, these exclusive releases can draw a large following on Facebook. Marketers can take advantage of such a feature in their product placement. It may be a big win for brands to partner with music publishers.