Editorial Team 
Video is a very important element of digital marketing today. That is why most social media platforms work on improving their video tools. Twitter, for one, has recently made several updates on its video features. These include auto-captions for videos, enabling live shopping, and improving video quality. The platform also partnered with Viacom CBS to … Read more
Effective 16 July 2020, Google introduces Shoploop, a new video and review platform. It showcases short-form videos below 90 seconds. Users can also try participating merchant products. Shoploop was founded by Lax Poojary in 2019. Its main goal is to find, test, and buy products in a single platform. He got the idea while riding … Read more
Snapchat is a potential messaging app for digital marketing. Its daily average users are around 239 million. Snap Inc., together with the National Research Group, conducted a survey from 1000 responses from US snap chatters ages 13 to 35. The 20/20 Vision for Mobile Videos shows how mobile videos fit in a user’s life. Among … Read more
Major changes in YouTube give Creators a better view of how videos are performing on the platform. It answered some algorithms and video distributions FAQs. It also added Google’s RPM metrics to help assess content performance. Now, YouTube adds stories insights on its creator dashboard. The major updates on the platform include: A new video … Read more
Last 14 July 2020, Facebook added an official music video library for music publishers. The platform is dedicated to building its video services. Facebook Watch now plays exclusive music videos from popular music producers as of 31 July 2020. It aims to build a dedicated service for exclusive music labels. Many music publishers can now … Read more
Around 92% of brands consider video ads as an important marketing strategy. They typically result in positive ROI. As such, Twitter allies with Magna Global and IPG Lab to show mixed-video ads’ impact on Twitter. The results are as follows: Single-style videos increase brand awareness by 46% Dual-style videos increase brand awareness by 52%. Mixed … Read more
Snapchat is an image and video messaging app founded in 2011. It now has around 314.6 million users globally. 86% of its users are the Gen Zs and millennials. This is the reason why the platform focuses on digital innovations. On 27 August 2019, it launched Lens Studio 2.1 to easily create and share AR … Read more
Facebook Watch is a video-on-demand service with 1.25 billion monthly active users. It uniquely features a sharing function on the Facebook platform. Last 31 July 2020, Facebook adds music labels on Watch. Now, users can find videos with the following options: Highlights. This shows popular clips and videos on Facebook. “What’s Happening?” highlights the latest … Read more
Creators bring Instagrammers together and connect with their fans through creative content. They are the inspirations of Instagram communities. Since May 2020., the platform is testing badges to help creators make money. As such, paid badges are now on Instagram Live Streaming. Badges are shoppable special heart icons. Their prices range from $0.99 to $4.99. … Read more