Creators bring Instagrammers together and connect with their fans through creative content. They are the inspirations of Instagram communities. Since May 2020., the platform is testing badges to help creators make money. As such, paid badges are now on Instagram Live Streaming.
Badges are shoppable special heart icons. Their prices range from $0.99 to $4.99. When a user buys a badge during an Instagram Live stream, it will be visible on the user’s account throughout the video. The user will also appear as a featured supporter of the live video. Paid badges for Live Streaming are now available to 50,000 creators globally as of 20 October 2020.
Implications for Marketers:
With a 70% increase in live streaming viewership last February and March 2020, badges in a Live Stream can help creators monetize their content. For marketers, these can be used as a shopping tool during live product launches. It will be smart to invest in a creator’s partnership to power up a brand’s campaign.