IGTV means Instagram television. It’s a downloadable app integrated with an Instagram account. It has been a hit in 2019. In the past few months, it saw a 300% usage increase. It’s a great channel to show DIYs, product collections, and tutorials. These contents best resonate with Instagrammers. They also build meaningful connections. Here’s a guide to making the most of your IGTV marketing.
Users need to download the IGTV app on their mobile device first. Then, they can log in or sign up via an Instagram account. The app automatically syncs on the account. A single IGTV upload on a mobile device is required to access IGTV on a desktop. After successfully logging in, users can upload, share, and watch videos.
An IGTV video needs to be in the MP4 file format with a length not greater than 15 minutes for mobile device uploads and 60 minutes for web uploads. The videos are designed for vertical viewing, so, the ideal aspect ratio is 9:16. If you’re going to use horizontal videos, the ideal aspect ratio is 16:9.
There are three ways to upload an IGTV video
The following are the best editing tools you can use to create amazing IGTV videos:
This guide to IGTV marketing can help marketers boost a brand’s presence on Instagram. They should focus on creating IGTV videos that hook the target audience in discovering the value of a brand. It’s an easier option. There’s no need for sophisticated cameras. With just a phone and an idea, you can post on IGTV video and directly connect with your audiences.