YouTube Shorts are coming to CTV as the platform brings new ad solutions in the recently updated Creator Studio. A leak from the Protocol tech magazine shows a mock-up slide of a vertical video with Shorts on the center of the screen. It features a thumb-off side that viewers can navigate up and down. The leak unravels in a Google partner event. As TikTok tried to incorporate clips on smart TVs, this is Google’s answer to it.
Implications to Marketers:
YouTube Shorts on CTV enable an interactive TV experience. As CTV becomes one of the fastest-growing content platforms, it can help marketers boost brand awareness and reach.