YouTube is updating its Creator Studio! It aims to promote a more interactive experience among creators and viewers.
First off, YouTube Analytics adds new insight into subscription sources. Creators can now see the number of subscribers gain from non-video posts. Moving forward, YouTube aims to give such an insight per specific posting.
Second, YouTube Studio redesigns the video copyright details page. It is a section where creators see any content ID or copyright claim. The updated view makes it easier to surface such claim information.
Third, YouTube Studio adds more analytics about video remixes. Remix views will now show up under the top 15 mobile remixes and top 50 web remixes.
Implications to Marketers:
As YouTube updates the Creator Studio, it gives marketers more options to enhance their video marketing ads and campaigns.