After enabling licensed music and updating the Creator Studio, there is a new podcast platform on YouTube. Some YouTube users from the United States can now access a dedicated podcast page on both desktop and mobile. The page link is YouTube․com/podcasts.
As reported by 9to5Google, the podcast page provides an overview of content categories such as Comedy, Music, Sports, True Crime, TV & Film. It also houses Popular Episodes, Popular Podcast Creators, Popular Podcast Playlists, and Recommended. The page goes alongside Fashion & Beauty, Gaming, Learning, Live, Music, Movies & Shows, News, Sports, and Trending under the Explore tab.
Implications to Marketers:
The new podcast platform on YouTube can be another option for marketers to boost brand awareness and reach via audio content promotions.
Reference: https://9to5google.com/2022/08/21/youtube-podcasts-explore/
