YouTube aims to provide an interactive experience for its users. To do so, remixing music plays a vital part in video creation. That is why today, the platform is enabling licensed music on YouTube videos.
YouTube partners with artists, music publishers, and songwriters to allow creators in adding licensed music to YouTube videos. It is the start of a music revenue-sharing scheme that is similar to Meta’s program. The update is currently tested to a limited number of creators but hopefully, it will soon expand to everyone.
Implications to Marketers:
Enabling licensed music to YouTube videos gives marketers the option to add popular tracks to video ads. They can boost conversion, engagement, and interaction with the YouTube community.