For many years, social media platforms have been trying to maximize a second screen. YouTube has worked out the best way to do it by enabling an interactive TV experience.
As part of building YouTube of the future, the platform is combining free TV streaming and interactive mobile control. All the viewer needs to do is log in to the same YouTube account on mobile and TV. While watching a YouTube video on TV, the viewer can then comment, interact, or react right in the convenience of a mobile device.
Implications to Marketers:
The interactive TV experience on YouTube can give marketers more opportunities to expand the reach of ads and campaigns. Serving them both on mobile and free TV will hit two birds with one stone – YouTube mobile users and free TV streamers.