Introducing a Shoppable YouTube Beauty Festival 2022

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Hello BeautyFest! Introducing a shoppable YouTube Beauty Festival 2022. The event will go live on the 16th of June at 4 PM PST via the BeautyFest YouTube channel. It will feature more than 30 celebrities and creators including:

  • Allyiah Gainer
  • Amber Scholl
  • Arnell Armon
  • Ashley Graham
  • Beauty Within
  • Brad Mondo
  • Catherine McBroom
  • Christen Dominique
  • Doniella (donni) Davy
  • Gwen Stefani
  • Hailey Bieber
  • Isamaya Ffrench
  • Jackie Aina
  • Jen Atkin
  • Kehlani
  • Mai Pham
  • Manny MUA
  • Mindy McKnight
  • Nikita Dragun
  • Nyma Tang
  • Patrick Starrr
  • Safiya Nygaard
  • Simply Nailogical
  • Sir John
  • SSSniperwolf
  • Susan Yara
  • Tracee Ellis Ross
  • Violet Chachki
  • Winnie Harlow

Derek Lasberg, YouTube’s Head of Fashion and Beauty, will host the live shopping event featuring the hottest brands such as:

  • 333 and Co. Jewelry by Amber Scholl
  • Beachwaver
  • Black Girl Sunscreen
  • CAY SKIN by Winnie Harlow
  • CTZN Cosmetics by Sir John
  • Dr. Barbara Sturm
  • Dyson
  • Fenty Beauty
  • FORVR Mood by Jackie Aina
  • Glossier
  • Hairitage  by Mindy McKnight
  • Half Magic Beauty by Donni Davy
  • Lancôme
  • LaserAway
  • Naturium by Susan Yara
  • NuFace
  • Pattern Beauty and Olaplex by Tracee Ellis Ross
  • Scentbird
  • Solawave
  • Tata Harper
  • UOMA Beauty
  • XMONDO by Brad Mondo

It is the first time that YouTube will host a shoppable Beauty Festival.

Implications to Marketers:

Marketers should take part in YouTube’s Beaty Festival 2022. The event can help brands get inspiration for creating live shopping streams.

Reference: https://blog.youtube/news-and-events/youtube-shopping-beauty-festival-2022-shoppable-shorts-challenge/

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