Hello BeautyFest! Introducing a shoppable YouTube Beauty Festival 2022. The event will go live on the 16th of June at 4 PM PST via the BeautyFest YouTube channel. It will feature more than 30 celebrities and creators including:
- Allyiah Gainer
- Amber Scholl
- Arnell Armon
- Ashley Graham
- Beauty Within
- Brad Mondo
- Catherine McBroom
- Christen Dominique
- Doniella (donni) Davy
- Gwen Stefani
- Hailey Bieber
- Isamaya Ffrench
- Jackie Aina
- Jen Atkin
- Kehlani
- Mai Pham
- Manny MUA
- Mindy McKnight
- Nikita Dragun
- Nyma Tang
- Patrick Starrr
- Safiya Nygaard
- Simply Nailogical
- Sir John
- SSSniperwolf
- Susan Yara
- Tracee Ellis Ross
- Violet Chachki
- Winnie Harlow
Derek Lasberg, YouTube’s Head of Fashion and Beauty, will host the live shopping event featuring the hottest brands such as:
- 333 and Co. Jewelry by Amber Scholl
- Beachwaver
- Black Girl Sunscreen
- CAY SKIN by Winnie Harlow
- CTZN Cosmetics by Sir John
- Dr. Barbara Sturm
- Dyson
- Fenty Beauty
- FORVR Mood by Jackie Aina
- Glossier
- Hairitage by Mindy McKnight
- Half Magic Beauty by Donni Davy
- Lancôme
- LaserAway
- Naturium by Susan Yara
- NuFace
- Pattern Beauty and Olaplex by Tracee Ellis Ross
- Scentbird
- Solawave
- Tata Harper
- UOMA Beauty
- XMONDO by Brad Mondo
It is the first time that YouTube will host a shoppable Beauty Festival.
Implications to Marketers:
Marketers should take part in YouTube’s Beaty Festival 2022. The event can help brands get inspiration for creating live shopping streams.
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