Most social media networks boosted live shopping during this year’s holidays. It is because many people are falling in love with live streaming. Facebook Business Suite integrated Vimeo for high-quality live broadcasts. Instagram enabled live stream scheduling. Pinterest introduced live TV shopping. YouTube celebrated NY Advertising week through live shopping. Furthermore, YouTube’s live shopping will host “Holiday Stream and Shop.”
Holiday Stream and Shop is a series of live shopping events from the 15th of November to the 22nd of November. It will feature the favorite brands, creators, and influencers in the YouTube community. Live hosts for the day will be dropping special products and promotions during the live broadcast. Here’s a list of the hosts for YouTube’s Holiday Stream and Shop together with their schedules:
- Merrell Twins on the 15th of November
- Gordon Ramsay and Donut Media on the 17th of November
- Patrick Starrr on the 18th of November
- Jackie Aina on the 19th of November
- Manny MUA on the 21st of November
- MrBeast on the 22nd of November
Implications for Marketers:
YouTube live shopping via Holiday Stream and Shop can provide insights on what YouTubers want during a live broadcast. Marketers need to note them for better live shopping campaigns.
Reference: https://blog.youtube/news-and-events/shop-live-with-your-favorite-creators/
