There was an increasing consumption of live video broadcasts nowadays. It grew by 99% during the COVID-pandemic in 2020, and it is expected to rise 15-fold by 2022. No wonder, social media platforms have been enhancing their live broadcast features and tools. YouTube enabled polls and trailers on live streams. LinkedIn introduced office hours for live stream learning. Instagram allowed multi-participant live streams and turning off audio or video. Effective today, scheduling Instagram live streams is now available.
Scheduling Instagram live streams can now be made 90 days in advance. To boost reach, hosts can add a title description and product tags when scheduling Instagram live streams. Instagram followers can set reminders to get a notification 15 minutes before the event starts. Scheduling Instagram live streams will gradually roll out starting 13 October 2021.
Implications for Marketers:
Scheduling of Instagram live streams can improve marketing results of brand events and live shopping. It gives enough time to promote a live stream. It also allows followers to keep track of IG live broadcasts that match their interests.