LinkedIn is reimagining its video features recently. The platform announced that Stories will no longer be available by the end of September 2021. But here’s something new! As people love and retain more knowledge from videos, than other content forms, it is introducing live streaming on LinkedIn Learning. Other social media platforms invest in monetization features among creators. These include Facebook Instagram, Snapchat, and YouTube. But LinkedIn offers unique ways of developing professional skills.
Today, course instructors can tap into the power of “Office Hours.” It is a new way to learn from an expert in real-time. Users can go to the learning hub to join a live training event and tune in with a training session from course instructors.
Implications for Marketers:
Live Streaming for LinkedIn learning is a new way to educate and network in real-time. Marketers can take advantage of these live training events to level up their LinkedIn ad strategies. At the same time, they can build a community of colleagues where they can partner for education and marketing.