Looking for a new Messenger experience on Instagram? Do you want to watch Grammy’s favorite rapper host a pong league? Post Malone’s exclusive video is now on Facebook Watch.
The exclusive video features the World Celebrity Pong League. It’s a 10-episode video series to start on 18 November 2020 and will air every Wednesday and Friday. The first episode matches Machine Gun Kelly and Tylah Yahweh. Doja Cat, Quavo, Saweetie, and The Chainsmokers will be joining on the preceding episodes.
Once you’ve started a Messenger or Instagram group or video call, select Watch Together then the TV & Movies tab. You can now select the content to watch including Celebrity World Pong League.
Implications for Marketers:
Post Malone’s exclusive video on Facebook Watch is an experiment to use video marketing. Marketers should prepare to venture on this new option by partnering with celebrities, especially on Instagram where influencer marketing is very effective. It can result in positive ROI by using two powerful tools – Messenger and Watch.