Facebook Experimenting Motion Effects on Still Images

Facebook Experimenting Motion Effects on Still Images

Table of Contents

Do you want to animate photos on your Facebook page? The platform is now experimenting with motion effects on still images. It’s like Google’s URL2Video, a tool to convert web pages into short videos. Before this, Facebook launched “Layout,” a visual effect option in the newsfeed. It converts images into banners, columns, or frames. 

As shown in Matt Navarra’s tweet, a new visual option is available on Facebook’s newsfeed as of 05 November 2020. If a user chooses “Motion,” moving effects will be added to the photos. The flash effect pops out images fast in a zoom style. The highlight effect focuses on images as they pop out. While the slide effect pop images out in a sliding manner. Facebook hasn’t officially announced rolling out such a feature yet. But everybody’s eager to try them out.

Implications for Marketers:

Marketers should watch out for the launch of motion effects. It’s a free and fun way to create moving content. Motion effects can liven ads and campaigns. They can turn images into the best-performing Facebook content – videos

Reference: https://www.socialmediatoday.com/news/facebook-tests-new-options-to-add-motion-effects-to-still-images-in-feed/588505/

Share this: