Calling all YouTube Creators!!! You must check this out. YouTube will now insert non-monetized ads on videos. This means that even if you’re not registered under the YouTube Partnership Program (YPP), ads will more likely interrupt your videos. Yet, you won’t get any revenue for that. So, it’s best to register under YPP and monetize your content. Please note that YouTube will treat YPP income as royalties.
Together with the update, YouTube is banning the harvesting of data on facial recognition. This has long been a policy of the platform. But now, it’s explicitly stated on their updated terms of service. All updates will take effect in the U.S. as of 18 November 2020. They will roll out globally in the mid of 2021.
Implications for Marketers:
It seems that YouTube is focusing on helping creators earn from the platform. Recently, it also enabled audio ads, Creator insights from Stories, and smart replies. With 2 billion monthly active users, marketers shouldn’t miss the chance of enrolling under YPP or partnering with a YPP creator. This allows extra revenue on the video content. At the same time, there’s a great possibility of increasing brand awareness and discovery via a YouTube channel.