Snapchat is a potential messaging app for digital marketing. Its daily average users are around 239 million. Snap Inc., together with the National Research Group, conducted a survey from 1000 responses from US snap chatters ages 13 to 35. The 20/20 Vision for Mobile Videos shows how mobile videos fit in a user’s life. Among its key findings are:
- Snapchat is the number 1 messaging app for Gen Zs and millennials forming 86% of Snapchat users.
- Around 8 in 10 snap chatters prefer short-form over long video content. 77% noted that bite-sized videos make them feel connected to the Snapchat community.
- The leading medium of video content is smartphones with snap chatters watching 73% more videos than a year ago.
Implications for Marketers:
Snapchat’s 20/20 Vision for Mobile Videos can help marketers better connect to consumers. If they wish to optimize Snapchat ads, focus on short-form video clips. Make them relevant and share-worthy to grow your social currency.