Video marketing is a clear winner last 2020. The lockdowns and social distancing measures brought about by COVID-19 made everybody online. Today, 60% of businesses use video as a marketing tool. 90% of marketers plan to continue using them. Among the most effective platforms where video marketing leads are YouTube, Facebook, and Instagram. Starting 06 April 2021, Google launches video experiments to improve marketing results.
For Google, experimentation is an important component of a successful campaign. Such an element is important to get proven analytics on what covers the audience, drives sales, and lifts a brand. Google video experiments allow brands to run several video creatives customized for a segment of audiences. This was proven more effective than a single video creative before launching video experiments.
To access video experiments, go to the Google Ads dashboard and choose such an option under the “Draft & Experiment” tab. To create a sweet spot on your video experiments, Google strongly recommends the following best practices:
With Google video experiments, they can try different visual language elements. These include brightness, framing, pacing, or text. It’s a great way to reduce cost per action (CPA) and increase conversion.
Google video experiments can help marketers make better decisions by knowing which ads work best. Just like Facebook’s A/B experiments, testing multiple video iterations shows what elements make a video ad stand out. As such, it’s a sure way to guarantee success in video marketing.