Every social media platform today engages in live streaming. It is because of its rising popularity since the pandemic outbreak. Facebook spearheaded live shopping Fridays. Instagram enabled scheduling live streams. LinkedIn integrated live broadcast on learning. YouTube celebrated NY Advertising Week with live shopping. Today, Pinterest introduces live TV shopping.
Pinterest TV features shoppable creators’ shows via live streaming. Episodes will start siring on the 8th of November at 3 PM PDT or 6 PM EDT. It will initially air among US users for Android and iOS. During the show, pinners can get discounts from featured brands that initially included:
- All Birds
- Crown Affair
- Melody Ehsani
- Outdoor Voices
- Mented
You can also expect to see the following hosts on the initial episodes:
- Christian Siriano
- Manny MUA
- Monica Suriyage
- Robyn Schall
- Tom Daley
Implications for Marketers:
Pinterest TV is a great way for marketers to boost engagement and sales. With live shopping being mainstream, brands can promote their offerings through real-time broadcasts on Pinterest.
Reference: https://newsroom.pinterest.com/en/post/introducing-pinterest-tv
