YouTube is now joining the eCommerce race. It enabled CTV video campaigns, non-monetized ads, and product tags. With improved marketing results, the platform noted a 49% ad revenue jump. Today, YouTube celebrates NY Advertising Week with live shopping!
YouTube will host a series of live shopping events starting on the 15th of November. It was announced by Tara Walpart Levy, Google’s VP of Brand and Agency Solutions. YouTube’s live shopping events will feature limited discounted offers and new product launches. Samsung, Verizon, and Walmart will be joining YouTube live shopping events.
Implications for Marketers:
YouTube’s live shopping events are a broader push to integrate live broadcasts with online shopping. It can be helpful for marketers to increase engagement and revenues among their target audiences.