YouTube Shorts celebrated its 1st anniversary last September 2020. As such, the platform published an infographic of what they learned about Shorts. Shorts are 60-second music clips like that of TikTok. Like Super Chats and Super Stickers, they are a great way for creators to monetize video content. So, YouTube released a $100 million Shorts … Read more
YouTube is now joining the eCommerce race. It enabled CTV video campaigns, non-monetized ads, and product tags. With improved marketing results, the platform noted a 49% ad revenue jump. Today, YouTube celebrates NY Advertising Week with live shopping! YouTube will host a series of live shopping events starting on the 15th of November. It was … Read more
Here’s a significant update on YouTube’s mobile search! The platform is enabling auto-chapter as a search element. It is part of YouTube’s continuous improvements in its caption tools. It is a new feature on top of auto-complete hashtags, automated video chapters, and video chapter searches. YouTube’s Ads Policy Manager, Conor Kavanagh, announces the update via … Read more
Are you a fan of YouTube Shorts? It’s a TikTok clone that features a 60-second vertical music clip. YouTube initiated a $100 million Shorts fund to encourage creators to innovate on Shorts as it expanded such a feature to more regions. Recently, YouTube promoted Shorts via a music clip entitled “I’ll Keep It Short” by … Read more