YouTube is back on the game! After receiving a brand safety distinction from the MRC, the platform enabled a green screen option for Shorts and membership gifting. A new video activity graph on YouTube has also been rolled out. The announcement was made via the Creator Insider channel. Last October, YouTube has been testing an … Read more
YouTube recently join the Upfronts. It is a mid-May event for digital and linear TV advertisers held every year. The platform hits the Upfront spotlight to showcase building YouTube of the future. A recent Nielsen report showed that YouTube is the number 1 global streaming platform. In the US alone, the app has 230 million … Read more
YouTube’s 2022 goals are collaboration, commerce, and community. Based on these goals, the platform doubled its efforts in encouraging respectful interactions and tackling misinformation for a better YouTube experience. Today, YouTube ads receive an MRC brand safety distinction. It is the second year around when YouTube received an award from the Media Rating Council (MRC), a … Read more
YouTube Shorts is getting more popular. The Shorts shelf is now on trending pages. Even Short ads are being tested on Google. To make Shorts more engaging, the platform is updating it with green screen options. A green screen is a post-production effect that creators can access in two ways. First, select the create button … Read more
Remember YouTube Clips! YouTube Clips are 60-second automated video chapters mainly intended for gaming channels. By next week, the platform is expanding the sharing of YouTube Clips for all channels. It makes it easy for creators and marketers to share them in a snap via email and other social media channels. YouTube also enabled public … Read more
Instagram recently enabled many changes on Reels. First, the platform increased the length of Reels to 90 seconds. It is also testing full-screen Reels posts and overlay ads. For now, Instagram is updating Reels rewards. Meta introduces the Reels Play bonus programs. It consists of different challenges where creators can level up. Once a creator finishes … Read more
Instagram is back on track! After introducing Reels Overlay Ads and Reels templates, the platform is currently testing full-screen posts and Reels. In March, Alessandro Paluzzi, a mobile reverse engineer, tweeted an image about such full immersive feeds. Instagram’s updated interface now displays posts and feeds on a full vertical screen. The top bar will … Read more
There is more way to go for Instagram Reels. Being the top competitor of TikTok, Instagram continuously finds ways to improve Reels. The platform enabled new Reels editing tools and Reels templates. Meta even launched Facebook Reels. Today, Matt Navarra, the founder of Geekout, tweets about expanding Instagram Reels’ length to 90-second. In the … Read more
Recently, Google reported its earnings for Q1 of 2022. The report showed 30 billion daily views for YouTube Shorts. Shorts are 60-second video clips imitating TikTok, just like Instagram Reels. If Reels is testing overlay ads, Google is currently testing Shorts ads. Google recorded a steady revenue of $88 billion in Q1 of 2022. A … Read more