Interaction is very important in social media. That is why YouTube continuously finds ways to boost engagement among brands, creators, and viewers. Today, the platform is testing comments on YouTube Shorts.
YouTube Shorts are vertical music clips imitating TikTok. Initially, they only last up to 15 seconds. But now, the length of such remixes extends up to 60 seconds. Shorts and Videos-On-Demand (VOD) are gaining popularity in the YouTube community. To boost interaction, creators can reply to comments on Shorts and VOD using stickers. Although the reply may not show the author’s channel name, avatar, or links to the source, YouTube looks forward to adding them in the future.
Implications to Marketers:
Testing comment stickers on YouTube Shorts can boost its engagement and reach. They made Shorts a great option to promote products and services among marketers.