Last July, YouTube’s CTV or Connected TV reached a new milestone. It now has 5 million subscribers. It makes such a feature more investment-worthy for brands and businesses. Today, YouTube introduces new CTV ad solutions to make TV shopping and video action campaigns better. The new CTV ad solutions on YouTube include audience guarantees backup … Read more
YouTube recently join the Upfronts. It is a mid-May event for digital and linear TV advertisers held every year. The platform hits the Upfront spotlight to showcase building YouTube of the future. A recent Nielsen report showed that YouTube is the number 1 global streaming platform. In the US alone, the app has 230 million … Read more
With millions of people now watching online streaming content on their TV sets, YouTube introduces new “Display and Video 360” insights. This is to help marketers maximize their ads and campaigns through Connected TV (CTV). YouTube’s Display and Video 360 features the following new tools: An Audio Mixer tool to segment audio campaigns per audiences, … Read more