Building YouTube of the Future

Building YouTube of the Future

YouTube recently join the Upfronts. It is a mid-May event for digital and linear TV advertisers held every year. The platform hits the Upfront spotlight to showcase building YouTube of the future. A recent Nielsen report showed that YouTube is the number 1 global streaming platform. In the US alone, the app has 230 million … Read more

Introducing Display and Video 360 on YouTube

Introducing Display and Video 360 on YouTube

With millions of people now watching online streaming content on their TV sets, YouTube introduces new “Display and Video 360” insights. This is to help marketers maximize their ads and campaigns through Connected TV (CTV).  YouTube’s Display and Video 360 features the following new tools: An Audio Mixer tool to segment audio campaigns per audiences, … Read more