With millions of people now watching online streaming content on their TV sets, YouTube introduces new “Display and Video 360” insights. This is to help marketers maximize their ads and campaigns through Connected TV (CTV).
YouTube’s Display and Video 360 features the following new tools:
YouTube’s Display and Video 360 is a significant improvement to measure CTV ads and campaigns. Marketers can make use of the audio mixer to easily create customized audio ads. While the improved targeting capacity can help them formulate a more effective CTV outreach.