With millions of people now watching online streaming content on their TV sets, YouTube introduces new “Display and Video 360” insights. This is to help marketers maximize their ads and campaigns through Connected TV (CTV).
YouTube’s Display and Video 360 features the following new tools:
- An Audio Mixer tool to segment audio campaigns per audiences, locations, and schedules.
- An inventory of CTV ads per genre, length, or live stream content to provide more specific audience segmentation.
- Sales Lift Measurement for CTV Ads, including the percentage of sales lift, return on ad spend, and total incremental sales.
YouTube advertisers and creators can access the Display and Video 360 tools via the Ads Creative Studio starting 26 July 2021.
Implications for Marketers:
YouTube’s Display and Video 360 is a significant improvement to measure CTV ads and campaigns. Marketers can make use of the audio mixer to easily create customized audio ads. While the improved targeting capacity can help them formulate a more effective CTV outreach.