YouTube Shorts are coming to CTV as the platform brings new ad solutions in the recently updated Creator Studio. A leak from the Protocol tech magazine shows a mock-up slide of a vertical video with Shorts on the center of the screen. It features a thumb-off side that viewers can navigate up and down. The … Read more
Last July, YouTube’s CTV or Connected TV reached a new milestone. It now has 5 million subscribers. It makes such a feature more investment-worthy for brands and businesses. Today, YouTube introduces new CTV ad solutions to make TV shopping and video action campaigns better. The new CTV ad solutions on YouTube include audience guarantees backup … Read more
Recently, YouTube gave a sneak peek on Go Live Together. It is a live broadcast that allows creators to invite a guest. That is after the platform improved the viewing experience via HDR. A recent Nielsen report showed that 135 million YouTubers in the United States watch on YouTube’s Connected TV. That is why free … Read more
More and more YouTubers are spending their time on CTV. Around 120 million Americans viewed CTV shows and videos on the big screen last December 2020. YouTube finds such living room impressions as a great way to help advertisers increase reach and revenue. That is why video action campaigns are now on YouTube CTV. YouTube’s … Read more
With millions of people now watching online streaming content on their TV sets, YouTube introduces new “Display and Video 360” insights. This is to help marketers maximize their ads and campaigns through Connected TV (CTV). YouTube’s Display and Video 360 features the following new tools: An Audio Mixer tool to segment audio campaigns per audiences, … Read more