Enabling Auto-Chapter as Search Element on YouTube

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Here’s a significant update on YouTube’s mobile search! The platform is enabling auto-chapter as a search element. It is part of YouTube’s continuous improvements in its caption tools. It is a new feature on top of auto-complete hashtagsautomated video chapters, and video chapter searches.

YouTube’s Ads Policy Manager, Conor Kavanagh, announces the update via the Creator Insider weekly news. If video chapters do not have a creator description, auto-chapter will appear on any mobile query or search. Creators have the option to disable auto-caption. They can do it via the YouTube Creator Studio setting on both channel and video levels.

YouTube enables auto-chapter search on 20 October 2021

Implications for Marketers: 

YouTube’s auto-chapter search can significantly boost ads and campaigns within the platform. With a lot of people searching for products and services on YouTube, they can also increase conversion and sales.

Reference: https://www.youtube.com/watch?v=HKJzfRoXVKE

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