Here’s a quick and succinct set of updates from YouTube’s Ads Policy Manager, Conor Kavanagh! At YouTube’s Creator Insider, Connor announces that YouTube adds autocomplete hashtags, dark mode, and real-time insights.
After introducing a new Creator website on YouTube, the platform adds auto-complete hashtags, dark mode, and real-time insights.
The autocomplete suggestion for hashtags will be visible during the video editing process. Just like “new to you,” suggested hashtags will recommend relevant texts you may want to associate with your video content. Such a feature will be available for YouTube Android, iOS, and desktop users.
The dark mode option is now available among YouTube desktop users. This has long been requested by many YouTube creators to have a subtler theme on the Studio dashboard.
Together with the said updates, YouTube launches real-time insights and improved real-time card experience at the channel and video level. This will be available on YouTube Android and iOS apps.
Implications for Marketers:
YouTube’s autocomplete suggestion for hashtags is a great tool for marketers to discover trending hashtags within the video-sharing community. The dark mode option can make them feel a refreshed studio dashboard version. While real-time insights can significantly help brands with their future marketing decisions.