What’s up for YouTube in 2022? Neal Mohan, the Chief Product Officer of YouTube shares a look at YouTube’s 2022 Collaboration, Commerce, and Community. These are the 3Cs of the platform: Collaboration stands for partnership innovation. Commerce stands for creator innovation. Community stands for viewer experience. Remember YouTube’s 2022 priorities? Live Shopping In November of … Read more
YouTube Shorts celebrated its 1st anniversary last September 2020. As such, the platform published an infographic of what they learned about Shorts. Shorts are 60-second music clips like that of TikTok. Like Super Chats and Super Stickers, they are a great way for creators to monetize video content. So, YouTube released a $100 million Shorts … Read more
YouTube is set to boost the usage of Shorts. They are TikTok-like clips accompanied by audio clips. Recently, the largest video-sharing platform launched a Shorts campaign. Today, YouTube makes $100 million Shorts fund available to more countries. The $100 Million YouTube Short Fund covers both the Multi-Channel Network (MCN) and YouTube Partnership Program. It is … Read more
YouTube challenges BTS fans with “Permission to Dance.” This is a YouTube Shorts competition to replicate the 7-member boy band’s dance moves. Shorts was a TikTok– clone music clip launched last December 2020. It was globally launched last week. BTS is a septet boy band from South Korea considered as the 21st-century icon. Their latest … Read more
A Shorts Analytics experiment was recently announced in YouTube’s weekly news flash. Abhinav Singh, a program manager at YouTube, relayed some YouTube updates via the Creator Insider channel. First off, YouTube enables Shorts sampling bulk-opt out is now available on the Creator Studio. Creators can now opt-out of their long-form videos on being sampled for … Read more
Short-form videos are taking over social media this 2021. Social media users love watching babies’ first time, food recipes, pet videos, etc. When it comes to marketing, they also ring a bell. After TikTok invaded the scene: Instagram launched Reels. Twitter introduced Fleets. YouTube funded Shorts. Shorts is a new way to create and watch … Read more