A Look at YouTube’s 2022 Collaboration, Commerce, and Community

A Look at YouTube’s 2022 Collaboration, Commerce, and Community

What’s up for YouTube in 2022? Neal Mohan, the Chief Product Officer of YouTube shares a look at YouTube’s 2022 Collaboration, Commerce, and Community. These are the 3Cs of the platform: Collaboration stands for partnership innovation. Commerce stands for creator innovation. Community stands for viewer experience. Remember YouTube’s 2022 priorities? Live Shopping In November of … Read more

Sharing a Year of Insight About YouTube Shorts

Sharing a Year of Insight About YouTube Shorts

YouTube Shorts celebrated its 1st anniversary last September 2020. As such, the platform published an infographic of what they learned about Shorts. Shorts are 60-second music clips like that of TikTok. Like Super Chats and Super Stickers, they are a great way for creators to monetize video content. So, YouTube released a $100 million Shorts … Read more

YouTube Makes $100 Million Shorts Fund Available to More Countries

YouTube Makes 0 Million Shorts Fund Available to More Countries

YouTube is set to boost the usage of Shorts. They are TikTok-like clips accompanied by audio clips. Recently, the largest video-sharing platform launched a Shorts campaign. Today, YouTube makes $100 million Shorts fund available to more countries. The $100 Million YouTube Short Fund covers both the Multi-Channel Network (MCN) and YouTube Partnership Program. It is … Read more

YouTube Challenges BTS Fans with “Permission to Dance”

YouTube Challenges BTS Fans with “Permission to Dance”

YouTube challenges BTS fans with “Permission to Dance.” This is a YouTube Shorts competition to replicate the 7-member boy band’s dance moves. Shorts was a TikTok– clone music clip launched last December 2020. It was globally launched last week. BTS is a septet boy band from South Korea considered as the 21st-century icon. Their latest … Read more

Shorts Analytics Experiment on YouTube

Shorts Analytics Experiment on YouTube

A Shorts Analytics experiment was recently announced in YouTube’s weekly news flash. Abhinav Singh, a program manager at YouTube, relayed some YouTube updates via the Creator Insider channel.  First off, YouTube enables Shorts sampling bulk-opt out is now available on the Creator Studio. Creators can now opt-out of their long-form videos on being sampled for … Read more

The Expansion of YouTube Shorts to More Countries

The Expansion of YouTube Shorts to More Countries

Short-form videos are taking over social media this 2021. Social media users love watching babies’ first time, food recipes, pet videos, etc. When it comes to marketing, they also ring a bell. After TikTok invaded the scene: Instagram launched Reels. Twitter introduced Fleets. YouTube funded Shorts.  Shorts is a new way to create and watch … Read more