YouTube Shorts celebrated its 1st anniversary last September 2020. As such, the platform published an infographic of what they learned about Shorts. Shorts are 60-second music clips like that of TikTok. Like Super Chats and Super Stickers, they are a great way for creators to monetize video content. So, YouTube released a $100 million Shorts fund. It also lowered the threshold for community posting and launched a video campaign aimed to boost the usage of Shorts.
Recently, YouTube publishes an infographic sharing a year of insights about YouTube Shorts.
It is worth tapping into the power of Shorts when it comes to YouTube marketing. YouTube Shorts are fun and engaging. They can spark interest when promoting a brand, product, or service.