Sharing links in Instagram Stories is now available to everyone! Currently, links in Stories can only be accessed by Instagram accounts with 10,000 followers and more. But today, the visual platform made it available to everyone. Recently, Instagram is testing Montage, an easier way to convert Stories videos into Reels.
The latest update aims to boost social commerce by allowing brands and people to share eCommerce links and product catalogs on IG Stories. It is a powerful ephemeral content with 500 million people tapping into it daily.
Sharing links in Instagram Stories is simple.
- Upload your story.
- Tap the link sticker showing on top of an uploaded story.
- Add a link.
- Tap done.
Soon, Instagram is looking forward to allowing link customization on Stories.
Implications for Marketers:
Sharing links in Instagram Stories is a must-try for marketers. It has a huge potential to drive traffic on eCommerce sites and increase sales.
Reference: https://about.instagram.com/blog/announcements/expanding-sharing-links-in-stories-to-everyone
