Remember Super Chat and Super Stickers? YouTube is expanding the availability of these two features to 7 new countries. These are:
- Caicos Islands
- French Guyana
- French Polynesia
- the Northern Mariana Islands
Launched in 2019, Super Chat enables viewers of live streaming on YouTube to purchase animated character stickers. While the recently launched Super Stickers are animated greetings to congratulate, express support, or greet creators. They also pinned comments on top of the stream for a specific time frame.
Implications for Marketers:
The expansion of Super Chat and Super Stickers is great news among the 2 million participating creators of the YouTube Partner Program (YPP). For marketers, this can be an opportunity to partner with creators during live stream shopping to boost engagement.