YouTube Partner Program Celebrates Milestone of 2 Million Creators

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YouTube Partner Program now celebrates a milestone of 2 million creators! Launched in 2007, YPP helps creators build a community of followers, engage with global audiences, and make money over their content. 

A creator must meet the following criteria to avail of the YouTube Partner Program membership:

  • at least 1,000 channel subscribers
  • good standing with the video-sharing platform
  • 4,000 valid public watch hours within the last 12 months

Creators of the YouTube Partner Program can take advantage of exclusive creator funds, the latest creative tools, and support from a dedicated technical team. They can also monetize their content in 10 ways, the latest of which is Super Thanks. To date, YouTube has already paid more than $30 billion among advertisers, artists, and creators.

As the YouTube Partner Program celebrates a milestone of 2 million creators, such a creator website now features a responsive framework. It revolves around the 4Rs:

  • Raise authoritative voices
  • Reduce borderline content
  • Remove violative content
  • Reward trusted creators

Implications for Marketers: 

The YouTube Partner Program is one of the largest drivers of the creator economy in the world. YouTube marketers should consider applying for a YPP membership to level up video creation. As such, they can optimize conversion, engagement, and reach when launching YouTube ads and campaigns. 


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