YouTube Partner Program now celebrates a milestone of 2 million creators! Launched in 2007, YPP helps creators build a community of followers, engage with global audiences, and make money over their content.
A creator must meet the following criteria to avail of the YouTube Partner Program membership:
- at least 1,000 channel subscribers
- good standing with the video-sharing platform
- 4,000 valid public watch hours within the last 12 months
Creators of the YouTube Partner Program can take advantage of exclusive creator funds, the latest creative tools, and support from a dedicated technical team. They can also monetize their content in 10 ways, the latest of which is Super Thanks. To date, YouTube has already paid more than $30 billion among advertisers, artists, and creators.
As the YouTube Partner Program celebrates a milestone of 2 million creators, such a creator website now features a responsive framework. It revolves around the 4Rs:
- Raise authoritative voices
- Reduce borderline content
- Remove violative content
- Reward trusted creators
Implications for Marketers:
The YouTube Partner Program is one of the largest drivers of the creator economy in the world. YouTube marketers should consider applying for a YPP membership to level up video creation. As such, they can optimize conversion, engagement, and reach when launching YouTube ads and campaigns.