Calling all YouTube creators and marketers! Here are some new analytics and membership metrics on YouTube. These include a new member’s tab, 2 new cards on YouTube mobile, and 3 new comparative data on the audience page.
The new member’s tab will show the active and total number of members in a YouTube channel for a specific time. It also shows deep-dive metrics for active, canceling, gaining, and lost members. YouTube also enables two analytics cards from desktop to mobile. These are other channels and other videos your audiences have watched. These displays will show 15 channels and videos. Post engagement metrics are also going live in YouTube analytics. These will show the number of each reaction per post type including impressions, likes, like rate, unlike, votes, and vote rates.
Implications for Marketers:
The new analytics and membership metrics on YouTube can greatly help YouTube creators and marketers to improve their marketing results. The more data and insights they can compare, the greater they could jump their YouTube revenue.