Remember YouTube’s Shorts Fund for creators? It was introduced by the video-sharing platform last January. After expanding the access of Shorts globally, YouTube officially launches the Shorts fund. This can be a new monetization feature among YouTube Creators.
Shorts are 15-seconds video clips similar to TikTok. All Shorts creators are eligible for the $100 million rewards program. This is as long as they upload at least one original Shorts content within the last 180 days. Shorts fund will initially be available this month to YouTubers who are 13 years old and above under the following regions:
- South Africa
- United Kingdom
- United States
For those who are 13 to 18 years old, a parent or guardian must accept the terms. The bonus will be given to creators with outstanding Shorts engagements and views. YouTube will notify qualified creators and will release the bonus every 25th of the month. Creators must have an AdSense account to claim the bonus. All channels and creators must abide by YouTube’s Community Guidelines, copyright rules, and monetization policies.
Implications for Marketers:
YouTube Shorts Fund can greatly improve marketing results. It entices not only creators but also marketers to get creative in using Shorts to promote their products and services.