YouTube is expanding its access to community posting among creators with only 500 followers. As YouTube theater takes the stage and YPP reaches 2 million participants, the platform is opening more avenues to community building.
Starting the 12th of October, all YouTube Creators with at least 500 channel subscribers can access community posting. It may take a week after a channel reaches 500 subscribers before the option shows. Access to community posts allows creators to schedule posts and view metrics. Community posts will also replace discussion posts.
Implications for Marketers:
Expanding access to YouTube Community means lowering the eligibility threshold among creators. It is currently at 1,000 channel subscribers. This can boost community building within the platform. For marketers, it can be an edge to maintain a small circle of high-quality prospects within the video-sharing platform.