YouTube Makes $100 Million Shorts Fund Available to More Countries

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YouTube is set to boost the usage of Shorts. They are TikTok-like clips accompanied by audio clips. Recently, the largest video-sharing platform launched a Shorts campaign. Today, YouTube makes $100 million Shorts fund available to more countries.

The $100 Million YouTube Short Fund covers both the Multi-Channel Network (MCN) and YouTube Partnership Program. It is an incentive program rewarding creators of outstanding Shorts with a monthly bonus ranging from $100 to $100,000. Initially, YouTube Short fund covers Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia, South Africa, the UK, and the US. Effective 29 September 2021, YouTube makes $100 million Shorts fund available to 35 more countries. These include:

  • Algeria
  • Argentina
  • Australia
  • Bahrain
  • Canada
  • Chile
  • Colombia
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Hong Kong
  • Iraq
  • Italy
  • Jordan
  • Kuwait
  • Lebanon
  • Malaysia
  • Morocco
  • Netherlands
  • New Zealand
  • Norway
  • Philippines
  • Poland
  • Saudi Arabia
  • Singapore
  • South Korea
  • Spain
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • Vietnam

Implications for Marketers:

YouTube Shorts are a great way to promote a brand, product, or service using short-form videos. They are the crowd’s favorite content format today. Expanding the availability of YouTube’s $100 million to more regions means more creators for brands to partner with.

Reference: https://twitter.com/nealmohan/status/1443357678059671559?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1443357678059671559%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.socialmediatoday.com%2Fnews%2Fyoutube-expands-its-100-million-shorts-fund-to-30-more-countries%2F607427%2F

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