YouTube is set to boost the usage of Shorts. They are TikTok-like clips accompanied by audio clips. Recently, the largest video-sharing platform launched a Shorts campaign. Today, YouTube makes $100 million Shorts fund available to more countries.
The $100 Million YouTube Short Fund covers both the Multi-Channel Network (MCN) and YouTube Partnership Program. It is an incentive program rewarding creators of outstanding Shorts with a monthly bonus ranging from $100 to $100,000. Initially, YouTube Short fund covers Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia, South Africa, the UK, and the US. Effective 29 September 2021, YouTube makes $100 million Shorts fund available to 35 more countries. These include:
- Hong Kong
- New Zealand
- Saudi Arabia
- South Korea
- United Arab Emirates
Implications for Marketers:
YouTube Shorts are a great way to promote a brand, product, or service using short-form videos. They are the crowd’s favorite content format today. Expanding the availability of YouTube’s $100 million to more regions means more creators for brands to partner with.