Are you one of TikTok’s billion users? Well, here’s some good news. The app launches its first AR effects for iPhone 12 Pro users using the LiDAR technology. It’s such an exciting step to ring in 2021.
TikTokComms recently shared a video about it on Twitter. The video shows a guy looking at a golden ball on top of his head. The ball then turns into the numbers “2021” and gold glitters poured out within the frame. When the guy walks out, the glitters fall from his head in place to the couch and floor. Indeed, LiDAR technology has bridged the gap between digital overlays and real-world elements.
LiDAR literally translates as “light detection and ranging.” It’s an AR effect created by a graphics engineer named Garrett Fuselier. It’s a similar AR lenses tool that Spark AR of Facebook and Instagram use. It will also be used by Snapchat’s Lens Studio.
TikTok launches its first AR effects for iPhone 12 Pro users on 06 January 2021.
Implications for Marketers:
As TikTok launches its first AR effects for iPhone 12 Pro users, other TikTok subscribers worldwide await its global launch over time. Marketers should consider learning such AR effects. They can change the way people shop. AR effects can pave the way for virtual try-on of brands and products. Besides, marketers should also consider TikTok as a new way to increase a brand’s awareness and engagement. With over 1 billion users, the platform is one of the most popular apps in the world today.