Here’s good news to all Facebook users who love short video clips!
Introducing Facebook Reels to all users!
Reels are 60-second music clips similar to TikTok. They are initially available on Instagram. But recently, Facebook added such a feature on its main app. As of 29 September 2021, all Facebook users using Android and iOS devices can now access Reels. They can tap into its creative tools like AR effects, hands-free countdown, music clips, multi-clips, and speed control. By default, Reels are set into public viewing. But users can change them into “Friends,” or “Friends except.”
Implications for Marketers:
Reels are engaging pieces of content as short-form videos are on the rise. For marketers, using Reels ads can boost not only engagement but also conversion and reach. These short-form video ads can help brands get discovered on feeds.