Major changes in YouTube give Creators a better view of how videos are performing on the platform. It answered some algorithms and video distributions FAQs. It also added Google’s RPM metrics to help assess content performance. Now, YouTube adds stories insights on its creator dashboard. The major updates on the platform include: A new video … Read more
Last 14 July 2020, Facebook added an official music video library for music publishers. The platform is dedicated to building its video services. Facebook Watch now plays exclusive music videos from popular music producers as of 31 July 2020. It aims to build a dedicated service for exclusive music labels. Many music publishers can now … Read more
Around 92% of brands consider video ads as an important marketing strategy. They typically result in positive ROI. As such, Twitter allies with Magna Global and IPG Lab to show mixed-video ads’ impact on Twitter. The results are as follows: Single-style videos increase brand awareness by 46% Dual-style videos increase brand awareness by 52%. Mixed … Read more
Snapchat is an image and video messaging app founded in 2011. It now has around 314.6 million users globally. 86% of its users are the Gen Zs and millennials. This is the reason why the platform focuses on digital innovations. On 27 August 2019, it launched Lens Studio 2.1 to easily create and share AR … Read more
Facebook Watch is a video-on-demand service with 1.25 billion monthly active users. It uniquely features a sharing function on the Facebook platform. Last 31 July 2020, Facebook adds music labels on Watch. Now, users can find videos with the following options: Highlights. This shows popular clips and videos on Facebook. “What’s Happening?” highlights the latest … Read more
Creators bring Instagrammers together and connect with their fans through creative content. They are the inspirations of Instagram communities. Since May 2020., the platform is testing badges to help creators make money. As such, paid badges are now on Instagram Live Streaming. Badges are shoppable special heart icons. Their prices range from $0.99 to $4.99. … Read more
IGTV means Instagram television. It’s a downloadable app integrated with an Instagram account. It has been a hit in 2019. In the past few months, it saw a 300% usage increase. It’s a great channel to show DIYs, product collections, and tutorials. These contents best resonate with Instagrammers. They also build meaningful connections. Here’s a … Read more
Facebook’s Creator Studio team focuses on ways to better publish, organize, and discover video content. With Facebook Watch as a growing video destination, the team provides protips on video playlists and series. Playlists Playlists are collections of videos revolving around a specific theme or topic. These are perfect for organizing tutorials and thematic videos. They … Read more