Snapchat is an image and video messaging app founded in 2011. It now has around 314.6 million users globally. 86% of its users are the Gen Zs and millennials. This is the reason why the platform focuses on digital innovations. On 27 August 2019, it launched Lens Studio 2.1 to easily create and share AR templates. It also released Dynamic Ads allowing mobile ad creation. Today, local lenses are on Snapchat’s AR tools. These are expanded landmarker on Snapchat. They allow users to interact with famous world landmarks like Carnaby Street in London. A map of the entire street can be used as an overlay to images and videos. Snapchat is positive on expanding local lenses to other famous world markers in the coming months.
Implications for Marketers:
Snapchat’s local lenses is a unique option to use real-world location in images and videos. For marketers, it’s a new opportunity to advertise. You can level up brand stories using these AR effects. These increase discovery and engagement. It also helps relates to the younger demographics.