Around 92% of brands consider video ads as an important marketing strategy. They typically result in positive ROI. As such, Twitter allies with Magna Global and IPG Lab to show mixed-video ads’ impact on Twitter. The results are as follows:
- Single-style videos increase brand awareness by 46%
- Dual-style videos increase brand awareness by 52%.
- Mixed video ads increase brand awareness by 59%.
- Mixed video ads influence a user’s content by 6x.
Implications for Marketers:
Marketers should consider mixed video ads when telling a brand story. Cut down content into shorter video clips as these bite-sized contents capture the audiences’ attention better. They can then boost awareness and increase conversion.
Reference: https://business.twitter.com/en/blog/diversify-twitter-ad-formats-to-amplify-message.html
