Twitter Shows Impact of Mixed Video Ads

Around 92% of brands consider video ads as an important marketing strategy. They typically result in positive ROI. As such, Twitter allies with Magna Global and IPG Lab to show mixed-video ads’ impact on Twitter. The results are as follows:

• Single-style videos increase brand awareness by 46%
• Dual-style videos increase brand awareness by 52%.
• Mixed video ads increase brand awareness by 59%. 
• Mixed video ads influence a user’s content by 6x. 

Implications for Marketers:

Marketers should consider mixed video ads when telling a brand story. Cut down content into shorter video clips as these bite-sized contents capture the audiences’ attention better. They can then boost awareness and increase conversion.

Reference: https://business.twitter.com/en/blog/diversify-twitter-ad-formats-to-amplify-message.html