Gaming is a rising trend among Twitter communities. That is why the platform partners with Viacom CBS to host watch parties for the Halo TV series. This is right after Twitter enabled auto-captions and faster video uploads. Last November 2021, Twitter partnered with Viacom CBS. It is the flagship brand of Paramount+ that will feature … Read more
Video is a very important element of digital marketing today. That is why most social media platforms work on improving their video tools. Twitter, for one, has recently made several updates on its video features. These include auto-captions for videos, enabling live shopping, and improving video quality. The platform also partnered with Viacom CBS to … Read more
Here’s great news among Twitter creators! Twitter now has auto caption for videos. That is after enabling improved video quality and live shopping. Today, Twitter enables auto-captions on videos when muted via Android and iOS apps. On the web, users can keep them on or off via the CC button under the device settings. This … Read more
Live Shopping is now on Twitter! The microblogging site has recently joined the bandwagon in live streams. After improving video quality, the platform is now set to integrate eCommerce and video ads. The usage in live Shopping has recently been rising. Instagram enabled scheduling live streams. YouTube launched holiday streams as it celebrated the NY … Read more
After acquiring the Squad video app, Twitter enters a partnership with ViacomCBS. Viacom CBS is the global media agency that houses a portfolio of popular entertainment, news, and sports channels such as BET, CBS, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network, and Telefe. The partnership will allow Twitter to host live … Read more
Have you ever experience watching blurred Twitter videos? It seems that you are watching them on a dirty window or rainy season. Here’s good news! The platform’s backend team is improving video quality on Twitter. Today Twitter’s updated formatting results in a high-quality video playlist. The Twitter nation can expect to watch a better and … Read more
The main goal of Twitter is to serve public conversations. People go to the platform to look for news and trends. It is where open discussion of hot topics happens. Today, short-form video clips dominate social media. It’s how people express momentarily experiences in their lives. These stories receive a huge number of comments, likes, … Read more
Around 92% of brands consider video ads as an important marketing strategy. They typically result in positive ROI. As such, Twitter allies with Magna Global and IPG Lab to show mixed-video ads’ impact on Twitter. The results are as follows: Single-style videos increase brand awareness by 46% Dual-style videos increase brand awareness by 52%. Mixed … Read more