Today, Twitter enables auto-captions on videos when muted via Android and iOS apps. On the web, users can keep them on or off via the CC button under the device settings. This can provide more ways for the Twitter nation to consume videos.
Twitter enables video auto-captions on 15 December 2021.
Implications for Marketers:
Twitter’s video auto-captions are a great way for marketers to clear their brand messaging. Even when Twitter video ads are muted, auto-caption can help viewers understand the gist of the video better.