Membership gifting is a highly requested feature of YouTube. That is why the platform is now rolling YouTube membership gifting. It is now under test launch on YouTube for desktop to a small number of YouTube channels in Japan. To access membership gifting, users can click the dollar sign below the live chat button. It … Read more
Here’s a new feature for YouTube audiences. After focusing on improving analytics, enabling Go live together, and Shorts shelf, the platform now aims to encourage interactions. This is by enabling profile rings on YouTube live streams and stories. Profile rings will show on the channel avatar of a creator hosting YouTube live streams and stories. … Read more
Video is a very important element of digital marketing today. That is why most social media platforms work on improving their video tools. Twitter, for one, has recently made several updates on its video features. These include auto-captions for videos, enabling live shopping, and improving video quality. The platform also partnered with Viacom CBS to … Read more
It is saddening to hear about the end of YouTube Originals. Robert Kyncl, YouTube’s Chief Business officer, made the announcement recently. Based on recent video performances and trends, YouTube’s original series dimmed because of the rise of Disney and Netflix. YouTube Originals was spearheaded by Susanne Daniels in 2015. For 6 years, it housed premium … Read more
YouTube is back with some more updates for the new year! After enabling comment filters and search insights, the platform focuses on understanding video performance with new filters. YouTube’s Ads Policy Manager, Conor Kavanagh announces the update in YouTube’s weekly news flash. New filters were added to help creators better understand performance trends across similar … Read more
Remember live streaming badges on Instagram? They are paid visual replies, a heart icon showing on a viewer’s comment during live streams. Today, the platform is expanding live streaming badges to more Instagram creators. Live streaming badges are special heart icons. Viewers can buy them from $0.99 to $4.99 once during a live broadcast. It … Read more
YouTube announces new updates on YouTube mobile studio! Comment Filters The new comment filters now allow creators to search the following: Comments with a question under “contained question.” If a commenter has a certain number of subs under “subscriber count.” If a commenter is publicly subscribed to the channel under “subscriber status.” If a creator … Read more
Live Shopping is now on Twitter! The microblogging site has recently joined the bandwagon in live streams. After improving video quality, the platform is now set to integrate eCommerce and video ads. The usage in live Shopping has recently been rising. Instagram enabled scheduling live streams. YouTube launched holiday streams as it celebrated the NY … Read more
Most social media networks boosted live shopping during this year’s holidays. It is because many people are falling in love with live streaming. Facebook Business Suite integrated Vimeo for high-quality live broadcasts. Instagram enabled live stream scheduling. Pinterest introduced live TV shopping. YouTube celebrated NY Advertising week through live shopping. Furthermore, YouTube’s live shopping will … Read more