Remember live streaming badges on Instagram? They are paid visual replies, a heart icon showing on a viewer’s comment during live streams. Today, the platform is expanding live streaming badges to more Instagram creators.
Live streaming badges are special heart icons. Viewers can buy them from $0.99 to $4.99 once during a live broadcast. It shows a heart icon on their comments highlighting them to the creator or host. Live streaming badges were initially available to US Creators. Today, Instagram made them available to 10 more regions:
- United Kingdom
Implications for Marketers:
Instagram’s live streaming badges are another monetization opportunity to retain creators. For marketers, they can be an expanded opportunity for partnerships. Instagram is the home of influencer marketing. More creators mean more influencers and more collaborators.