Facebook’s Creator Studio team focuses on ways to better publish, organize, and discover video content. With Facebook Watch as a growing video destination, the team provides protips on video playlists and series.
Playlists are collections of videos revolving around a specific theme or topic. These are perfect for organizing tutorials and thematic videos. They suggest related content to Facebook viewers allowing discovery.
Series is a bunch of episodes sharing the same content set or theme. What’s good about a video series is the option to create trailers and have different seasons. Series also allow chronological viewing of content. They are highlighted on a Facebook Page for better discovery.
Facebook also notes that playlists and series are a better way to organize content. It allows for better discovery and distribution by offering a nice viewing opportunity to users. It also increases the chances of a video to appear when searching for content based on topics.
Playlists and series are discovery tools on Facebook Watch. After relaunching Live With and adding new tools on Facebook Watch, these pro-tips can better guide marketers on their campaign decisions. They may not bring a sudden increase in video views. But they can increase audience engagement in the long run. Marketers with videos evolving in a certain theme or topic can consider testing these two options. It may also be a good way to promote unique video content.