YouTube Reports a 49% Jump in Ad Revenue for Q1 of 2021

YouTube Reports a 49% Jump in Ad Revenue for Q1 of 2021

YouTube reports a 49% jump in ad revenue for Q1 of 2021. The platform credited the growth to YouTube TV and Shorts. According to Neal Mohan, the Chief Product Officer of YouTube, the rise of TV viewing boosts advertising using TrueView ads. This is the reason why the platform enabled connected TV insights and living room … Read more

Experimenting Product Tags on YouTube Videos

Experimenting Product Tags on YouTube Videos

The combination of visual images and product information links have been a powerful digital marketing tool today. These are called product tags. Facebook enabled the use of product tags on 11 May 2020. This is to support small businesses amid the COVID-19 pandemic. Similar shopping tags were also added on Instagram. Even Pinterest launched tools … Read more