Introducing YouTube Shorts Shelf
February 17, 2022
One of YouTube’s top 2022 priorities is Shorts. Recently, the platform launched Valentine’s campaign encouraging creators and users to share love notes via YouTube Shorts.
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
Share Your Love Note Via YouTube Shorts
February 15, 2022
During Valentine’s Day, YouTube launches a Shorts campaign. The platform encourages creators and users to share their love notes via YouTube Shorts. Shorts are TikTok clones.
Shop Live on Instagram on Valentine’s Day
February 11, 2022
Shop Live on Instagram on Valentine’s Day! Instagram live shopping allows multi-hosting and scheduling. It also expanded the availability of badges to more creators. This
A Look at YouTube’s 2022 Collaboration, Commerce, and Community
February 11, 2022
What’s up for YouTube in 2022? Neal Mohan, the Chief Product Officer of YouTube shares a look at YouTube’s 2022 Collaboration, Commerce, and Community. These
4 Ways to Improve Your Experience in YouTube
February 10, 2022
It’s Safer Internet Day! To celebrate the event, YouTube highlights its control and safety features. Here are 4 ways to improve your experience on YouTube.
Removing Profile Videos on Facebook
January 28, 2022
Facebook has been experimenting with adding and removing video features and tools. In Messenger group calls, it enabled nugget cheers. It then removed the viewers’
YouTube’s New Guided Policy Experience
January 28, 2022
Here’s good news for YouTube creators! YouTube’s new guided policy experience is on. One of YouTube’s 2022 priorities is supporting creators’ work. After ending YouTube
YouTube’s 2022 Priorities
January 27, 2022
CEO Susan Wojcicki recently announces YouTube’s 2022 priorities. After putting an end to the YouTube Original Series, it is now time to focus on the
Expanding Instagram Video Remix Option to All Videos
January 21, 2022
Ever since Instagram shifted from a photo-sharing app into photo and video sharing, the platform focuses on enhancing its video tools. It expanded live streaming
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.